The purpose of this event is to respond to the call of the Ministry of Commerce for "Green Fashion Textile and Garment Consumption Season", and join hands with authoritative institutions and platforms such as ISPO, Tmall, and Beijing Institute of Fashion Technology to jointly promote the green transformation of the outdoor products industry and lead the new trend of sustainable consumption. Sun Yang, secretary general of the Outdoor Products Branch of the China Textile Business Association, delivered a keynote speech on the spot to draw a blueprint for the green development of the industry.
Green consumption leads the future of the industry
With the popularization of the concept of healthy living, China's outdoor sports industry is ushering in a golden period of vigorous development. Faced with this opportunity, the industry urgently needs to fulfill the mission of sustainable development. With the core of "leading green fashion and promoting low-carbon transformation", the consumption Festival builds a virtuous circle of green production and consumption through standard upgrading, omni-channel empowerment and ecological closed-loop building. At the event site, the association and the Tmall jointly launched the "high quality Down Jacket" group standard work, introduced a transparent traceability system and authoritative testing endorsement, provided consumers with reliable green product choices, and helped brands move from "price competition" to "value competition".
Multi-party collaboration to create a new chapter in the industry
The consumption Festival deeply integrates the resources of ISPO exhibition platform, and links with the "Asian sustainable fashion movement Trend Report" issued by China fashion color Association and Beijing Institute of Clothing, providing forward-looking guidance for the industry. At the same time, through the Tmall of "quality certification area", chattering little red book content matrix and the national core business circle pop-up shop, the global marketing closed loop of "offline experience, online order" is realized. Sun Yang emphasized in his speech: "Green transformation requires the coordination of the entire industry chain. We look forward to building a green industry community with all parties, so that every consumption will reduce the burden on the earth."
Looking to the future, building sustainable fashion
In 2025, the project will be promoted at the pace of "quarterly attack" and an exhibition of achievements will be held in Beijing in 2026. "Green fashion is not a trend, but a necessity. Take today as a starting point to weave a sustainable future for the outdoor industry!"
This launch marks a new stage in the high-quality development of China's outdoor industry, and also contributes to the Chinese solution for global sustainable fashion practice.